Sendy has come a long way since it first launched in 2012. With continuous updates and new features being added over the years, Sendy has matured into an important and much loved application for many users. Today, we're launching a major new update with some pretty highly anticipated new features.

List segmentation

Research shows sending emails to targeted segments not only improves open and click through rates, revenue can increase by more than 25%. Sendy now enables you to create dynamic segments for any list. Filter subscribers from any list based on conditions you define using default fields like 'name' and 'email' or any of your custom fields. Create multiple conditions and group them using 'AND' and 'OR' for each segment. Once you've created your segments, you can send targeted email campaigns to these segments in addition to lists. You can even choose segments to 'exclude' from your sends. Sendy just got really powerful!

Exclude lists feature

You can now select which list(s) you want to exclude from your email campaign. A good use case would be - say you want to send an email campaign to your 'Prospects' list. However, some subscribers from the 'Customers' list may exist in that list as well. Now you can exclude the 'Customers' list so that anyone from this list that may appear in the 'Prospects' list will not receive your email campaign.

More brand user privileges

You want to have full control of what your client can or cannot access, now you can. Set whether the brand user can access campaigns, templates, lists & subscribers or campaign reports.

Many more enhancements and fixes

This update also includes enhancements like honeypot implementation for subscription forms to prevent spambot signups and many more. Read more at the Get Updated page.