What defines 'Last Activity' in segmentation?

zeusvision

When segmenting a list, what activity is considered "last activity"? An open, a click on a link?

Ben

Hi,

A subscriber's 'Last activity' is updated when the user:

• opened a campaign or autoresponder
• clicked a link in a campaign or autoresponder
• subscribed to a list
• unsubscribed from a list
• bounced
• marked as spam
• confirmed a double opt-in subscription.

Thanks.

Best regards,
Ben