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Personalization tags not rendering in welcome email

When I send out a welcome email after a user subscribes, I use an HTML template. My [EMAIL] tag and unsubscibe tags are not working at all for some reason.

This is how it renders in the welcome email I get when I just tested it: (No active links) -- In my regular newsletter, they work.

You're receiving this because you subscribed to our newsletter. You subscribed with [Email]
If you would no longer like to recieve this newsletter, please click here to unsubscribe.

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