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How are 'opens' tracked?
  • Vote Up0Vote Down asinger777asinger777
    Posts: 4Sendy user

    I identified a bunch of subscribers who, according to the sendy metrics, never opened any of my emails. But when i contacted them, many of them said that they DO open the emails. So why isn't sendy showing that they open the emails?

  • 2 Comments
  • Vote Up0Vote Down BenBen
    Posts: 3,489Sendy support

    Hi,

    when i contacted them, many of them said that they DO open the emails. So why isn't sendy showing that they open the emails?

    Because they opened your email but did not "turn on images" when viewing your email.

    Images must be turned on when opening the email, then opens can be tracked. This is the same for all email marketing platforms all over the world, including MailChimp, Aweber, Campaign Monitor etc.

    Thanks.

    Best regards,
    Ben

  • Vote Up0Vote Down asinger777asinger777
    Posts: 4Sendy user

    Thanks Ben. I had no idea that open tracking worked that way. So I guess that means that open rates are usually higher that what they report to be.

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