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Personalised link in anchor tag

edited January 2021 in Questions

I'm trying to include a personalised link in an anchor tag (we have a separate unique URL for unsubscribing elsewhere). However, whenever I do and then send it out, the link is not valid and can't be clicked on. The code I'm using is this and our personalised field is 'Unsubscribe_Url' but it just doesn't work. Help?:

<a href="[Unsubscribe_Url]" target="_blank" style="color: #999999; text-decoration: underline;">click here</a> to unsubscribe

Comments

  • Hi,

    Is Unsubscribe_Url a Custom domain and you want to use it as personalisation tag in your email?

    Then the correct usage is [Unsubscribe_Url,fallback=] and not [Unsubscribe_Url].

    Best regards,
    Ben

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