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Unsubs in new brand

nwidanwida
edited February 2021 in Questions

Hi! I understand that when a bounced or unsub email exists in any list or brand, it will be checked and not be re-imported no matter what list or brand. Is there a way to change this? Our brands are "unique" and don't have to do with each other. Is there a way to "resubscribe" someone to a new brand?

  • aw

Comments

  • BenBen

    Hi,

    I understand that when a bounced or unsub email exists in any list or brand, it will be checked and not be re-imported no matter what list or brand.

    That's incorrect.

    Only email addresses that 'Bounced', not 'Unsubscribed'.

    Email addresses that 'Bounced' will be flagged in all 'Lists' and 'Brands'. Why does it apply to ALL 'Brands'? Because when an email address is 'Bounced', it means the email address does not exist (or not anymore), so it is flagged in all lists and brands.

    Email addresses that 'Unsubscribed' will only apply to that 'Brand' itself.

    By default, when a user clicks the unsubscribe link, they will be unsubscribed from 'ALL' lists in the brand the subscriber may belong to (this is email marketing’s best practice), unless you set the 'unsubscribe settings' to 'Only this list':

    Screenshot:  

    To edit any list’s settings:

    1. Go to 'View all lists' on the left sidebar
    2. Select your desired list
    3. Click ‘List settings' at the top right

    Thanks.

    Best regards,
    Ben

  • nwidanwida

    Thanks!

This discussion has been closed.

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