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If a user does not have his name in the database, then sending a campaign with Dear [firstname,fallback=], will appear as Dear , in the sent email. Is there a way to OR the personalization to avoid this situation? For example if the "firstname" tag is missing, switch to just Hello, rather than Dear [firstname,fallback=],.
Populate the fallback= with a value. For example [Name,fallback=subscriber].
So even if the subscriber does not have a name, the name tag will be converted to: