How to use a fallback value in personalization tag?

buzzable

If a user does not have his name in the database, then sending a campaign with Dear [firstname,fallback=], will appear as Dear , in the sent email. Is there a way to OR the personalization to avoid this situation? For example if the "firstname" tag is missing, switch to just Hello, rather than Dear [firstname,fallback=],.

Ben

Hi,

Populate the fallback= with a value. For example [Name,fallback=subscriber].

So even if the subscriber does not have a name, the name tag will be converted to:

 Dear subscriber,

Instead of:

 Dear ,

Thanks.

Best regards,
Ben