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I wondered if this is a legacy column - it is clearly configured by ISO country codes but I am not aware how it gets populated by Sendy. Is this something that requires a subscriber to use the Sendy subscribe page only?
In the meantime, I have resorted to using the mod posted by gavn8r (https://sendy.co/forum/discussion/11804/mod-update-user-country-code-by-campaign-opens-sendy-version-3-0-9-1/p1).
Thanks in advance - so pleased I started using Sendy.
The country is populated when the subscriber signs up via the standard subscription HTML code or form. Country information can also be passed into the subscriber via the 'subscribe' API (https://sendy.co/api).
That explains a lot - thanks Ben :)