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Dear Forum Members,
We would like to resend a campaign to those recipients of a campaign that have not yet opened the email.
Which is better:
Will there be actually a difference between these two lists, i.e. 'no opened' or 'last active'?
To us it seems that creating a new segment called 'last active' is easier.
What do you recommend?
We very much appreciate your advice.
Exporting the unopens CSV will be more accurate than creating a segment for 'last active'. Although creating a segment would be more convenient.
The next version we'll be looking at a better way to do this.