Best way to resend campaign to those that did not yet read it?

biu55

Dear Forum Members,

We would like to resend a campaign to those recipients of a campaign that have not yet opened the email.

Which is better:

Download 'not opened' from within the campaign to then duplicate the campaign and only send to this list, or
Create a new segment called 'last active before the campaign date' and send the duplicate campaign on to this segment?

Will there be actually a difference between these two lists, i.e. 'no opened' or 'last active'?

To us it seems that creating a new segment called 'last active' is easier.

What do you recommend?

We very much appreciate your advice.

Many thanks,

Pairfum London

Ben

Hi,

Exporting the unopens CSV will be more accurate than creating a segment for 'last active'. Although creating a segment would be more convenient.

The next version we'll be looking at a better way to do this.

Thanks.

Best regards,
Ben