Subscribers activity chart - Is the data normalized somehow?

tucaz

I was looking at my lists and I noticed an unreasonable growth in one of them. It is unreasonable because this list is not being promoted anywhere.

The chart tells me that I had over 1000 subscribers in the last month and I knew it couldn't be real.

I started digging to try to find where those came from and after almost an hour I found out that the chart uses a cumulative linear progression and that's why it shows up like that.

Is that right, Ben? Isn't it misleading?

Here's what my chart and data look like.

https://imgur.com/a/ZCfGPjN

Ben

Hi,

It’s the subscriber’s activity chart. It’s not limited to just ’signups’. A subscriber's 'Last activity' is updated when the user:

• opened a campaign or autoresponder
• clicked a link in a campaign or autoresponder
• subscribed to a list
• unsubscribed from a list
• bounced
• marked as spam
• confirmed a double opt-in subscription.

Thanks.

Best regards,
Ben