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Unsubscribe without a link?

edited November 2022 in Questions

Hi - a client insisted on not having the unsubscribe link, but rather just asking clients to email them if they want off the list.

We sent a campaign, but, there were still a couple of unsubscribers even without the unsubscribe link to click.

How can this happen? Appreciate it if anyone can shed some light on this.



  • Hi,

    As part of email marketing's best practice, Sendy includes a List-unsubscribe header in each email sent. This List-unsubscribe header contains the unsubscribe link unique for each recipient and is used by email clients to display a native 'Unsubscribe' link at the top of the message if they choose to. Gmail for example displays a native unsubscribe link at the top of an email they think is a newsletter:

    Example screenshot:  

    The unsubscribe link points to the unsubscribe URL found in the List-unsubscribe header.


    Best regards,

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