Unsubscribe without a link?

rickcogley

Hi - a client insisted on not having the unsubscribe link, but rather just asking clients to email them if they want off the list.

We sent a campaign, but, there were still a couple of unsubscribers even without the unsubscribe link to click.

How can this happen? Appreciate it if anyone can shed some light on this.

Thanks
Rick

Ben

Hi,

As part of email marketing's best practice, Sendy includes a List-unsubscribe header in each email sent. This List-unsubscribe header contains the unsubscribe link unique for each recipient and is used by email clients to display a native 'Unsubscribe' link at the top of the message if they choose to. Gmail for example displays a native unsubscribe link at the top of an email they think is a newsletter:

Example screenshot:  

The unsubscribe link points to the unsubscribe URL found in the List-unsubscribe header.

Thanks.

Best regards,
Ben