More clicks than opens
Im noticing that possibly the click count is wrong.
For example, i sent a broadcast, and checked reports and saw 45 unique opens and 51 unique clicks. How is this possible?
Thanks,
Alex-
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Im noticing that possibly the click count is wrong.
For example, i sent a broadcast, and checked reports and saw 45 unique opens and 51 unique clicks. How is this possible?
Thanks,
Alex-
Comments
Hi Alex,
There's no discrepancies in click counts. There could be more people opening your emails without having 'images turned on' in their email client. If images aren't turned on in the recipient's email client, opens cannot be tracked.
Thanks.
Best regards,
Ben