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How to use unsubscribe tags correct

edited September 2023 in Troubleshooting


I recently got an increase in spam reports up to 0.22% .

I actually even got an email from a subscriber who wished to unsubscribe but reported that the unsubscribe link did not work.

As this could explain the increase in spam reports, I sent a test email to myself but the unsubscribe link worked just fine ...

Do you have an idea what could cause this increase in spam reports? Could it be that the link only works for certain email providers?

By the way, I am not sending more emails than usualy.

Thanks in advance for your help.


  • Hi,

    Please ensure you're using the unsubscribe tag correctly, here's how:

    When you create or edit a campaign, you will find the unsubscribe tags at the bottom of the page (see screenshot below):


    You can use the unsubscribe tags like so:

    <unsubscribe>Click here to unsubscribe</unsubscribe>


    <a href="[unsubscribe]">Click here to unsubscribe</a>

    Paste either of the above into the 'HTML' of your email where you want it to appear.

    When each recipient receives your email, the tags will automatically be converted to unsubscribe links unique to each recipient. If the recipient clicks on the unsubscribe link, they'll be unsubscribed instantly off the list(s) they belong to.


    Best regards,

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