Personalization tags in the subject line of an email
Just wondering if I can put a Personalization tags in the subject line? I tried and it is just ignored, but surely this is possible and I am just doing something wrong or have missed something obvious?
Craig
This discussion has been closed.
Comments
Hi,
Yes, you can use personalization tags in the subject line.
If the personalization tag does not convert to the correct value, you may be using the personalization tag incorrectly.
For example, if the custom field that you're going to use as personalization tag is
TransactionNo
, the correct tag should be[TransactionNo,fallback=]
and not[TransactionNo]
.Best regards,
Ben
Hi Ben,
Ah, I see what I did, I sent a test email instead of sending to a list that had actual recipients on it ( all me as it is a test campaign) I knew I must have done something wrong. Der.
Thanks,
Craig