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Think it's too low as well. We probably would have easily paid another couple hundred without a lot of thought, maybe $249 or $349.
Agreed. Too low. $299 seems like the sweet spot. Perhaps sell a downloadable version AND a SaaS. I suspect many people don't want the hassle of managing their own servers, updates, etc. Recurring revenues is much more interesting than 1 time.
My 2 cents.