Does double opt out break the new Google rules about one click unsubscribes?
No, it will not.
According to Amazon's post regarding the change in Gmail and Yahoo Mail's guidelines, it is acceptable for the unsubscribe link in the message to direct the recipient to a landing page for the recipient to confirm their opt-out preferences. Which means 'double opt-out' is accepted.
Comments
Hi,
No, it will not.
According to Amazon's post regarding the change in Gmail and Yahoo Mail's guidelines, it is acceptable for the unsubscribe link in the message to direct the recipient to a landing page for the recipient to confirm their opt-out preferences. Which means 'double opt-out' is accepted.
Source: https://aws.amazon.com/blogs/messaging-and-targeting/an-overview-of-bulk-sender-changes-at-yahoo-gmail/
Thanks.
Best regards,
Ben