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Is there any way to have the unsubscribe link ask for confirmation before actually unsubscribing the user? We currently use a custom page to direct them to, but by then it's too late.
We send out paid-for emails to our customers and just need them to confirm they want to unsubscribe before going ahead with it, so we can avoid people mistakenly doing this (which has happened).
Unsubscribe users with 'one click' makes users happy. To counter users from accidentally clicking the unsubscribe link (which is rare), don't redirect them to a custom page. The default unsubscribe page has a link to 're-subscribe' if they unsubscribed accidentally.
Alternatively, if you really do want to redirect them to a custom page, include a subscription form in your custom unsubscribe page so they can sign up to your list again.
Thanks Ben - including a subscribe form on the custom page sounds a good idea, I'll do that